Problem:

The Stanford Graduate School of Business (GSB) Women's Leadership Conference is a global alumni event that brings together diverse women and allies to inspire, connect, and share knowledge. However, maintaining the energy and connections post-conference posed a challenge, especially for a geographically dispersed community. Stanford GSB needed a way to extend the learning experience beyond the conference, create lasting, meaningful connections among attendees, and provide a memento that reflected the innovative spirit of the GSB. Traditional mementos like photos or paper certificates lacked the interactivity and permanence needed to sustain engagement long after the event concluded.

Solution:

To address these challenges, Stanford GSB partnered with Verix to offer blockchain-powered digital keepsakes that transcended geographical boundaries and kept the conference spirit alive. The solution included:

• Customization: Exclusive video messages from the dean, instructors, and alumni who attended the conference
• Extended learning: Workshop presenters' key takeaways
• Global accessibility: Verifiable and shareable worldwide
• Rewards: A key feature of the Verix platform, allowing for ongoing engagement
• Permanence: Securely stored on the blockchain for lifelong access

Results:

The implementation of Verix's blockchain keepsakes resulted in increased post-conference engagement, with attendees regularly accessing video highlights and takeaways from their sessions that they could replay, think about, and learn from over time. The mementos strengthened the alumni network across generations, bridging gaps between classes spanning five decades: from the Class of 1968 to the Class of 2023. And they also enhanced Stanford GSB's reputation for innovation in event engagement and alumni relations.

“I’m watching all the messages ‘wrapped inside’ the Verix gift and exploring the platform in general - very cool and inspiring. Can’t wait to explore and learn more!” shared Vicky Shum, Partner at World Innovation Lab and a Stanford GSB Women's Leadership Conference attendee.

Following the success of the initial implementation, Stanford GSB expanded its partnership with Verix for a follow-on implementation, further solidifying the value of blockchain-powered keepsakes in fostering lasting connections and celebrating milestones.

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